Originally posted on FRUIT TREE BLOG
In the 1920s, tobacco companies sought to increase the number of women smokers. So for the Easter Sunday parade of 1929, a group of public relations and marketing experts hatched a brilliant plan on their behalf. They paid a group of young, attractive, fashionably-dressed women to march in the parade and, in unison, light up cigarettes. The women proudly exclaimed to the parade goers that they were smoking “torches of freedom“. Photos and stories of the women circulated wildly. Almost overnight, smoking had become a symbol of female independence and liberty.
I learned about this historical event years ago when I was in grad school. But it recently came to mind once again, amid the debate about freedom of expression following the attack on a French satirical newspaper earlier this month.
Rightfully, following that event there has…
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